Brainstorming
Concept Directions
“Cell” and “X (No) Border” drew my attention when ideating the concept for the project because they sound like unrelevant to an art exhibition yet unique and intriguing.
Direction #1 - Artist’s Cell
Artbash is meant to celebrate the students completing their first year at SAIC, but also to announce the birth of artists.
Every human has cells in their body, but I think artists have additional kind, artist cell. This cell symbolizes the potential of talented of our talented student artists.
Direction #2 - No Border
As students try using different media in the classes of Contemporary Practices, they can explore a variety of areas regardless of major. This SAIC curriculum helps break down the boundaries of fields of art, make people in multiple areas interact with each other, and foster interdisciplinary artists.
After discussions with my professor and colleagues, I decided to go with the first direction “Artist’s Cell” because the second direction was quite common. However, an artist’s “cell” sounds too scientific. I developed the idea adding a notion of DNA that is inside a cell, which ends up “DNArt (DNA + Art).”
Marbling Development
Version 1
Final Version
Color Palette & Typography
Identity
Posters
Commericals for Instagram
DNA Origami
