Hongmanzip

Hongmanzip is a red ginseng company in South Korea. It has been farming for three generations and manufactured based on more than 30 years of experience in red ginseng manufacture, presenting trustworthy red ginseng with honesty.

Since Hongmanzip began as a domestic handicraft in a clean area, Geumsan, in 1992, it has been steadily realizing food stability management through constant research, development, and quality assurance.

By updating its package designs, Hongmanzip intends to change customers’ recognition, showing that red ginseng can be eaten as a snack if they keep the amount of intake, although it is medicinal food. The company also wants to target younger people.

The new design reflects the landscape of Hongmanzip’s red ginseng manufacture factory in a modern way, deploying geometric yet soft graphic elements. Die cutting is used to show the contents inside. 

ROLE

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Branding
Package Design