Naver Trip


UX/UI Case Study
2021

Cars make up 72% of transport vehicles in S. Korea, yet it is challenging for travel-related mobile apps to be compatible with a simple route-finding navigation. How could we connect travel-related apps to automobile device in order to give a convenient travel experience for the driver?

ROLE

UX Research
UI Design
Low-Mid-High-Fi Wireframing
Prototyping
Usability Testing

TOOL

Figma

DURATION

Jun–Sep 2021

COLLABORATORS

Mikyoung Choe
Jihye Kim
Seoyeon Kim
Zune Kwon
Soojung Yoon

CREDITS

Mentor: Aran Park
Mark






Research





Naver Trip brings some current services from Naver to provide AI-based, personalized service for a trip or a drive.







Persona








Storyboard


We composed a storyboard that Young-ju using the service for her spontaneous yet better drive.







Features
















Functions


Functions were configured so as not to interfere with the driver's driving as much as possible. Only necessary functions were inserted during driving.





UX Principles








Flowchart








Usability Testing


The purpose of the usability testing for Naver Trip was to check whether users can use the services needed for traveling with widget components synced with Naver services without any disturbances. We conducted one round of usability testing with high-fidelity prototypes. 3 out of 5 participants were drivers, while the rest of them had enough experiences helping a driver find a direction to a destination.



User Insights Summary


Following are the pain points about the service that the test participants gave after the usability test, where the purpose was to check whether a user can utilize the services necessary for traveling without disturbance by widget components combined with Naver’s services.







Before & After


After the usability tests, our team revised some of the designs based on the participants’ feedback.

Simplified Widgets

Only essential widgets remain when the features are not used. The widgets for the features activate when being used.


New Design for Place Recommendation Widget

Phrases changed from “7 places” to “surrounding places.” Specific location is added instead of a location icon. Background image is removed.





Wrapping-Up


This project was a new kind of challenge because unlike other services, our team had to minimize the interfaces as much as possible. The user of the service is not only a user, but also a driver, so we put auditory modalities into the service in order not to interfere the user’s visual task, driving.

It might sound easy to design a new service with existing assets, but it wasn’t. It was difficult to simplify each service and combine them in one place, requiring our team to analyze the interfaces of each service and to bring about the insight from them.
Mark
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Jinny is a Seoul-based graphic and UX/UI designer who is passionate about creating satisfying and joyful experience in both analog and digital worlds          
Jinny is a Seoul-based graphic and UX/UI designer who is passionate about creating satisfying and joyful experience in both analog and digital worlds          
Mark