Pay Right, Now

Poster Series Design
2022

This project features a type-driven design solution for communication materials created by a non-profit organization aiming to secure equal pay protections for all workers. The purpose of the campaign is to build awareness around the important and urgent need to close the wage gap.

The idea behind the design is visual micro- and macro-views of wage gap, based on the wage comparison between two subjects. For example, when a wage is compared to $1 as a standard, it is just some coins of difference. However, when it is compared as an annual salary, it is at least about $10,000 difference.

CREDITS

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Instructor: Georgia Bockos