Seoul Museum of Art

Branding
2021

The new identity system of Seoul Museum of Art embraces the intesection/interaction of the history and contemporary. It looks modern, but it is created with traditional components, like the colors from the oriental, Yin-Yang and the Five Elements theory, and circular shapes inspired by the entrances of the historical museum architecture.

Seoul Museum of Art will go beyond to create connections among the community, based on the connection between the past and present.

CREDITS

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Instructor: Michael Konetzka